The Beach Boys had it right—especially when it comes to prestige beauty.East Coast girls are hip and Southern girls can knock you out with the way they talk, but if they were all California girls, retail sales could rock.New research from The NPD Group, Inc., which has launched its first ever store level information service for the prestige beauty industry, shows that The Pacific region of the U.S. has the largest dollar share at 22%.

This new report delivers national and regional information as well as new measures like sales rate and distribution. Additionally, custom store groupings and groupings based on individual sales territories are available.

“With more granular sales data, manufacturers and their retail partners can better understand their consumers and develop, monitor and improve marketing and sales efficiencies,” said Diane Nicholson, president, Beauty, The NPD Group, Inc.

Additional findings: one in five dollars that are spent in the prestige beauty market come from either the Pacific or South Atlantic regions. The mid-Atlantic region ranked third. A total of 80% of the total prestige beauty sales came from five regions in the U.S.